Heard About Web 3.0?
If you’re still taking shelter underneath that rock (I can’t blame you), chances are you still would’ve heard the term web 3.0 -“The evolution of the internet” thrown around at some point over the last year or so.
Whether it was from your workplaces’ crypto bro, lurking in the breakroom with his 2-minute nasi- goreng…
Chewing off any ear he can find, that hasn’t been stuffed with those annoying little Bluetooth speakers.
*earphones should be banned from the break-room*
Back to it.
Yeah, Web 3.0 you’ve heard of it by now.
But It kinda seems like another marketing buzzword though, right?
Web 1.0
The birth of the internet.
1991-2004
These were much simpler times, in many ways.
Many of you probably look back on these years rather fondly
And some of us look back with a weird nostalgia for a time we never even knew.
At this point, the internet was practically read-only HTML, like one big Wikipedia.
Ads were extremely few and far between.
There was definitely a tinge of the old wild west here.
A place for the consumption of information.
Web 2.0
2004-Now
A lot has changed within this timeframe…
You are well aware of this.
This has been the age of targetted advertising
You get cool apps… They get a digital copy of your brain!
Which gets sold to advertisers.
As a result of this data became arguably the most sought after commodity on earth during this period…
And we essentially gave up the rights to it for free.
The smartphone revolution really took over the web in the last decade, over 45% of all internet usage is conducted from a smartphone.
About 80% of social media usage comes from slabs of silicone we keep in our pockets.
Social media gave everyone the opportunity to be a creator.
This ultimately is the absolute BEST thing about it.
Anyone who has the ability to share ideas, create art, and create global networks with like-minded individuals, it’s awesome.
Centralisation
A stumbling block here is that you (as the creator) do not actually own said content.
It can all be removed with a click of a button.
Getting “cancelled” for some dodgy 2010 tweets?
This is not an uncommon phenomenon, many have seen their life’s work “deleted” after some real “life of the party” type, dug up some unsavoury teenage thoughts.
This is beside the point.
The current centralised infrastructure permits individuals in positions of power, to pull the trigger on any one of you.
You can get barred from the marketplace.
Whether it be warranted or not.
Web 3.0
A fully immersive, decentralised internet, where you own your data?
The lines will inevitably blur between reality and the online experience as the two become more and more synergistic.
Decentralisation
Many believe that in this next phase of the internet, we will experience mass decentralisation.
Wishful thinking?
Maybe.
Meaning your content is on the blockchain – A network of computing power that everyone has access to, and owns a piece of.
There is no central authority or administrator.
This means that data (content, financial transactions etc) cannot be removed or hidden (in principal).
Removing the Physical Barrier
Technology’s foremost limiting factor is hardware and the physical interactions we have with it.
Fingers and thumbs are not efficient, and they soon will not be necessary to interact with the online world.
Virtual Reality (VR)
Is simply a simulation, an experience one can have – irrespective of their physical reality.
Fully immersing yourself in the virtual world.
VR goggles are currently the only real way to experience this.
Virtual reality will, without doubt, play a massive role in how humans experience the internet, play games and conduct business in the future.
VR sight walks don’t sound so bad.
Augmented Reality (AR)
Fusing the online experience with your everyday life.
This is where the two merge.
Checking your DMs without picking up the phone, answering calls etc.
This is already widespread, through devices such as Apple watches, hands-free devices and more.
Within the decade, monumental advancements will be made in this domain. Fundamentally changing the way you do business and live your everyday life.
The launch of technologies like Apple glasses and (especially) Neauralink will shift culture like nothing we’ve seen before.
Here’s Musk painting a picture of what we can expect from the highly controversial new tech.
What Does This Mean for Business?
Imagine having: codes of practice, relevant legislation, formulas and more on command.
The game will fundamentally change with this.
We already have zoom, this significantly shifted culture.
It’s had a profound effect on how we conduct business.
Great for training modules, meetings, and anything that doesn’t require anything too “physical”.
AR presents a medium for taking this to the next level, through holograms
Conducting interactive training modules internationally, via projected holograms – from your Apple glasses or Nearalink chip!
Beneath the dystopian undertones…
Opportunities will be plentiful.
Remote work will become a viable option for an increasing number of professions.
With all this exciting new tech in our lives, it’s still important to maintain a healthy body, see our post about how to set up and maintain an ergonomic workspace.
